B2B tech marketing comes with unique challenges - long sales cycles, niche audiences, and complex products.  In this session, we’ll discuss effective strategies, channels and tactics that bring real results in B2B. We will also have a look at the question why some marketing efforts fail. We will focus on practical experience and share the insights from marketing a global B2B fleet digitalization platform.

Many marketers envy creative brands that execute fun, bold campaigns, believing their own products could never do the same. But is that really true? This is the story of Omnisend—an email and SMS marketing tool that challenged the notion that SaaS and B2B brands must settle for “boring” corporate marketing—and instead, found its own distinct voice.

B2B marketing isn’t just about big budgets and long sales cycles - it’s about getting the fundamentals right. From positioning to pricing, promotion and beyond, every “P” in your strategy can make or break your success. In this session, we’ll dive into what truly moves the needle in B2B and how to make every marketing decision count.